AUSACE 27th Annual Conference 2023

28-30 October at Kuwait University, Kuwait

"Changing Media Landscapes: Convergence and Fragmentation"

The most significant event of the AUSACE year is the annual international conferences, hosted by member universities across the Arab world, Europe, and in the United States. The focus for 2023 will be as follows:   

Media platforms have developed at an unprecedented rate recently, disrupting traditional models for publishing, broadcasting, and advertising and creating a need for identifying new models. As media become more fragmented and at the same time converge, implications can be seen across several different areas, such as the way people access media, how media are marketed, and how the media industry is changing. 

Consequently, the consumers of media messageshave changed their usual patterns of consumption. The phenomena of digitization,
media convergence, media fragmentation, and consumption of media and user-generated content set the agenda of interests and concerns for educators,scholars, and practitioners. 

The main objectives of thisconference are to discuss, analyze, and critique topics related to those phenomena and to contribute to the academic debate about new media models and theory. The subjects and themes covered in the conference will include, without being limited to: 

· History of media fragmentation and convergence inmedia landscape 

· Digital and social media fragmentation and convergencein media landscape 

· Changes in media theories and research in a fragmentedand converged media landscape 

· New media for media education in a fragmented andconverged media landscape 

· Effects of media convergence and fragmentation inmedia landscape 

· Corporate and strategic communication and theirrelationships with media convergence and fragmentation in media landscape 

· Agenda setting effects of influencers in medialandscape 

· Effects of media fragmentation and convergence onconsumers in media landscape 

· Fragmentation and convergence of journalism in medialandscape 

· Health and emergency communication in a fragmented andconverged media landscape 

Click here to download the call for papers document in English and here to download it in Arabic

Send abstracts and questions to Dr.Yousef AlFailakawi, President of AUSACE, email: yalfailakawi@ku.edu.kw